展覧会場 2006


    ■ "soundtransit"
    ■ Derek Holzer, Sara Kolster and Marc Boon (The Netherland)


    [McVideogame/Honorable mention]

    Take a book like Fast Food Nation, a movie like SuperSize Me, and turn them into a videogame. But remember first to flip them over. This time, indeed, you are invited to take off the clothes of the watchful, conscientious consumer and wear the suit of a McDonald's executive.

    "From the creation of pastures to the slaughter, from the restaurant management to the branding, you will discover all the dirty little secrets that made (McDonald's) one of the biggest companies in the world," says the statement of Molleindustria, an Italian collective of game designers that has recently released, in six languages, one of the most popular anti-advergames on the Internet.

    Curiously, once Ronald McDonald's make-up starts to fall apart, and the inner workings of the corporation are exposed the McDonald's executive feels just as disgusted as the conscientious consumer.

    Marco Deseriis